Sara Sheppard

More Than a Will Writer: Why Clients Choose Sara Sheppard

June 29, 20267 min read

Why Clients Trust Sara Sheppard: It's About More Than Writing Wills

When most people think about making a Will, they imagine a fairly simple process.

Sit down, decide who gets what, sign a document and put it away in a drawer.

Job done.

In reality, estate planning is rarely that straightforward.

Every family is different. Every estate is different. Every person's priorities are different. That's why no two appointments at SLS Wills and More are ever the same.

Some clients are newly married and want to make their first Wills together. Others have young children and want the reassurance of knowing guardians have been appointed should the worst happen. Some are approaching retirement and are beginning to think about inheritance tax, protecting family wealth or ensuring assets pass to the next generation in the most effective way possible.

Then there are blended families, business owners, unmarried couples, those caring for vulnerable relatives and people who simply want to make life as easy as possible for the loved ones they'll eventually leave behind.

No online questionnaire can truly understand those situations.

That's where experience matters.

Every Client Has a Story

One of the things Sara Sheppard has always believed is that estate planning starts with listening.

Before recommendations are made, before documents are drafted and before signatures appear on paper, there needs to be a conversation.

What matters to you?

Who are the important people in your life?

What keeps you awake at night?

What would you like your family to remember about the decisions you've made?

These aren't questions that appear on a standard online form.

They're the questions that allow an estate plan to be built around real lives, not generic circumstances.

Over the years, Sara has helped hundreds of individuals, couples and families across England and Wales navigate these conversations. Some appointments are straightforward. Others involve multiple generations, family businesses, complex relationships or difficult conversations that have been avoided for years.

Every one of them deserves the time and care to get things right.

More Than a Will Writer

People often ask what makes SLS Wills and More different.

The answer isn't simply the documents we prepare.

It's the advice, experience and care that sits behind every recommendation.

A professionally prepared Will should never be viewed as just another form to complete.

Instead, it should form part of a much wider conversation about protecting your family, preserving your wishes and ensuring the people you love are looked after long after you're gone.

That conversation may include discussing Lasting Powers of Attorney, protecting vulnerable beneficiaries through trusts, planning for future care, reducing inheritance tax or simply making sure your existing Will still reflects your current circumstances.

Life changes.

People get married.

Families grow.

Businesses evolve.

Grandchildren arrive.

Relationships change.

Homes are bought and sold.

A Will written ten or twenty years ago may no longer achieve what you intended when it was first signed.

That's why reviewing your estate plan regularly is just as important as making one in the first place.

Making Complex Things Simple

One of the comments Sara hears most often from clients is:

"I thought this was going to be much more complicated."

Estate planning has a reputation for being confusing.

People worry about legal terminology.

They assume they'll be overwhelmed with paperwork.

Many arrive believing things they've heard from friends or read online.

"We're common law husband and wife."

"My spouse automatically gets everything."

"My children will sort it all out."

Unfortunately, these assumptions aren't always true.

Rather than overwhelming clients with technical language, Sara believes in explaining everything in plain English.

Every recommendation is carefully explained.

Every question is welcomed.

Every client leaves understanding not only what they've decided, but why those decisions are right for them.

That's something clients consistently mention in their reviews.

It's also one of the reasons so many recommendations come from existing clients.

A Passion for Education

Helping people doesn't stop when an appointment finishes.

Throughout her career, Sara has been passionate about educating people about estate planning.

She's delivered presentations to businesses, networking groups and community organisations, helping people understand the importance of putting proper plans in place.

She's written articles.

Produced educational content.

Answered questions online.

Taken part in local events.

Sara's commitment to education has never been limited to her clients. Throughout her career, she's shared her knowledge with fellow professionals through presentations, workshops and industry events, helping to raise standards and encourage best practice across the estate planning sector.

That commitment has recently reached another milestone with the publication of her new book.

Written specifically for estate planning professionals, the book draws on Sara's years of practical experience, exploring the challenges, opportunities and responsibilities that come with advising clients on some of life's most important decisions. Rather than focusing solely on technical knowledge, it encourages practitioners to think about the client journey, communication and the value of building genuine relationships based on trust.

It reflects the same philosophy that has shaped SLS Wills and More from the very beginning. Technical expertise is essential, but so too is the ability to listen, explain complex issues in plain English and provide advice that is tailored to the individual sitting in front of you.

By sharing her experience with others in the profession, Sara hopes to play a small part in raising standards across the industry, ultimately giving more families access to the high-quality estate planning advice they deserve.

Building Relationships, Not Transactions

One thing that becomes obvious very quickly when speaking to Sara is that she doesn't see clients as transactions.

She sees them as people.

People with families.

People with worries.

People who simply want reassurance they're doing the right thing.

That's why appointments aren't rushed.

Questions are encouraged.

Options are discussed.

And advice is tailored to the individual rather than following a script.

It also explains why so much of SLS Wills and More's work comes from personal recommendation.

Parents recommend Sara to their children.

Children recommend her to their parents.

Friends recommend friends.

Business owners introduce colleagues.

Financial advisers, accountants and other professionals regularly refer clients because they know they'll receive honest, professional advice.

Trust isn't built through clever marketing.

It's built through consistency.

Through taking time.

Through listening.

And through genuinely caring about achieving the right outcome for every client.

Peace of Mind Is the Greatest Gift

People often think the biggest benefit of making a Will is deciding who inherits their estate.

Whilst that's certainly important, many clients leave with something even more valuable.

Peace of mind.

Knowing their children will be protected.

Knowing trusted people have been appointed to make decisions if they're ever unable to.

Knowing unnecessary stress has been removed for their loved ones.

Knowing they've done everything they can to make life a little easier for the people they care about most.

Those things are difficult to put a price on.

But they're often the reason people say they wish they'd done it sooner.

It's Never Too Early to Start Planning

One of the biggest misconceptions surrounding estate planning is that it's something to think about later in life.

The reality couldn't be more different.

The best time to put plans in place is when life is going well.

When you have time to consider your options.

When decisions can be made carefully rather than during a crisis.

Whether you're buying your first home, starting a family, running a business or enjoying retirement, having the right legal documents in place provides certainty for whatever the future may bring.

Estate planning isn't about expecting the worst.

It's about preparing for life.

Ready to Put Your Plans in Place?

Whether you're making your very first Will, reviewing documents that were written years ago, or looking for advice on Lasting Powers of Attorney, trusts or wider estate planning, the team at SLS Wills and More is here to help.

We believe every client deserves clear advice, straightforward explanations and an estate plan that's tailored to their individual circumstances. There's no jargon, no pressure and no one-size-fits-all approach. Just professional guidance from a team that genuinely cares about protecting you, your family and everything you've worked hard to build.

We offer appointments by phone, online and face-to-face, making it easy to start the conversation in a way that suits you. Whether you're based in Kent or elsewhere across England and Wales, we'd love to hear from you.

If you've been thinking about making a Will, updating an existing one or simply want to understand your options, now is the perfect time to start the conversation.

Get in touch with SLS Wills and More today by visiting our Contact page:

https://slswillsandmore.co.uk/contact/

Your future deserves more than a template. It deserves thoughtful advice, careful planning and the reassurance that comes from knowing your wishes will be carried out exactly as you intended.

After all, protecting your legacy starts with a single conversation.

Sara Sheppard

Sara Sheppard

Founder of SLS and TEP Qualified Estate Planning Practitioner. Also a Fellow of the The Society of Will Writers and a Tutor at The College of Will Writing

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